In the past year, the rapid development of TWS headphones has led to the development of wireless headphones in countries around the world, and there is a lot of room for growth in the demand for wireless Bluetooth headphones;

In the future, the market capacity of wireless Bluetooth headphones will gradually stabilize and the scale will continue to expand. People are paying more and more attention to Bluetooth headsets, and it is believed that a new explosive period will soon usher in.

There are many types of wireless Bluetooth headphones, and different usage needs require different choices of headphones. According to the ZDC data of the headphone market in 2023 from Zhongguancun Online, in terms of the functional use of headphones, the attention to sports headphones and noise-canceling headphones has recently shown a gradual upward trend;

Many industry insiders assert that sports and noise reduction will become absolutely hot keywords in the headphone industry in 2024.

1、Sports headphones

People will pay more and more attention to enhancing their immunity through exercise, and the demand for sports headphones will inevitably have new growth points. Most brands have launched sports headphone series products, and YISON also has professional sports headphones in the professional field. YISON’s professional focus is more on improving the sports system, using it with sports APP, and focusing on creating a sports application system.

YISON’s sports headphones have always focused on product details. In the field of sports, sports experts and sports enthusiasts have recognized the three major features of YISON products, such as waterproof, battery life, wearing comfort and stability. Take the SE9, a 168-hour battery life product launched by YISON, as an example. At the same time, SE9 has a single battery life of 8 hours (the single battery life of peers is 3-4 hours). It is not only a household name in the sports field, but also has caused a lot of response in the entire headphone field. It is also waterproof to IPX55 level.

2、Noise-canceling headphones

Noise-cancelling headphones have long been monopolized by several international brands, but in the past two years, more and more domestic brands have begun to launch their own noise-cancelling headphone products. The launch and hot sales of AirPods Pro have accelerated the progress of TWS headphones’ noise reduction function. The new active noise reduction function of AirPods Pro uses two microphones combined with built-in software to continuously adjust according to the individual’s ear shape and the fit of the headphones. This design eliminates background noise, allowing users to listen more attentively whether they are listening to music or making calls.

I believe that all major brands will launch noise-canceling headphones in 2024. YISON has already launched a series of noise-canceling headphones, such as W49, W53, etc. With the popularity of Airpods Pro, it has achieved good results. The product’s excellent design and excellent user experience have also been recognized by many consumers.

In 2024, sports and noise reduction will become the major demand points in the headphone market, and noise reduction and sports will also become popular demands in the next few years.